top of page


Today’s post is about Google’s Bard and ChatGPT and how to use them to grow your small business.

You’ve heard about ChatGPT and now there’s the fairly new kid on the block - Bard. Which one to use and what are they best for?

What are the differences?

Bard (I am quoting after ChatGPT) - is trained using Reinforcement Learning from Human Feedback (RLHF). It involves training an initial model with human AI trainers providing demonstrations and comparing different model responses.

Meanwhile, ChatGPT is trained using unsupervised learning. It leverages a large corpus of publicly available text from the internet. The model is trained to predict the next word in a sentence given the preceding context. The training process maximises the likelihood of generating human-like text.

Ok, but what does it really mean for your business?

What is the intended use of these two AI tools?

Bard is designed specifically for assisting with generating creative fictional text in response to prompts. It is optimised for y like storytelling, role-playing, and creating narratives

When using these tools for your business, depending on your profile, you could consider:


  • Use Bard to create engaging and interactive narratives or stories for marketing campaigns, video games, or other creative projects

  • Incorporate Bard into interactive chatbot experiences to provide dynamic and immersive storytelling to customers

  • Utilise Bard for generating fictional dialogues or scenarios to enhance training or educational materials

  • Integrate ChatGPT into customer support systems to provide automated responses and assist customers with their queries

  • Use ChatGPT for content generation, such as blog post ideas, product descriptions, or social media captions

  • Employ ChatGPT as a language model to enhance natural language understanding in various business applications

There are many ways you can incorporate and take advantage of AI but the bottom line is you always need to ensure you use the right tool to meet your specific industry requirements, that will take into consideration the nature of your business, the voice tone you wish to use in your communications with the customers/clients, etc. Always make sure you read what your preferred AI tool has generated; don’t post it without making sure the copy meets your requirements and brand tone of voice.

Need help with your marketing strategy ?

I specialise in email marketing, e-commerce and social media strategy. I also build engaging and converting websites on Shopify and Wix. I am CIM-certified, an Omnisend, Mailchimp Partner and Shopify Expert.

Until next time

Digital Maman x


bottom of page