Meet Marta
CIM - certified
email marketing and
e-commerce specialist
With over 20 years of hands-on experience in the SME world — including running my own business — I genuinely believe in a nurturing approach to building strong, successful client relationships.
Scroll down to read my story and see how I can support you in strengthening your digital presence and reaching your goals with confidence.
What I
can help you
with
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Shopify, Wix or Squarespace shop setup
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Setup of all required pages, collections and apps
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Setup of payment methods and API integrations
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Shopify theme customisation
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Shopify migration from any other platform
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Email marketing
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E-commerce strategy and management
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Bespoke services
Design & Sales Experience
Before I became the Digital Maman, I was living my creative dream in Milan — studying fashion, draping dresses and soaking up every drop of Italian style.
Curious about how fashion meets the real world, I landed a role in the Dolce & Gabbana showroom — a front-row pass to the industry’s inner workings. That experience flipped a switch: I didn’t just want to design fashion… I wanted to understand the business behind it.
So when a family business in Cambridge invited me to rebrand their retail company, I jumped — relocating to the UK in 2004 and diving head-first into fashion buying, strategy and sales.
That’s when my love for design and commercial thinking collided — and it’s exactly what I bring into every digital project today.
In just two years, I transformed the business into a stand-out name in the UK independent retail scene, driving a 15% lift in revenue. Along the way, I led the store to become a Drapers Awards Finalist — not once, but twice — in the highly competitive UK Premium Independent Retailer category.
E-commerce &
Email Marketing
In 2016, during a tough retail climate, I took a leap and launched my first Shopify store. It was brand-new territory, so I became a student of the platform overnight — exploring features, testing tools, and learning how to make it work for my brand.
Specialising in premium fashion, I ran every part of the business — from product sourcing to customer experience. Determined to succeed, I spent nights diving into marketing blogs, tutorials and expert advice, constantly experimenting and applying what I learned.
Within six months, I grew the loyal customer base by 21%, and by the end of year one online revenue was up by 51%.
It wasn’t just a store launch — it was a crash course in e-commerce strategy, tech know-how, and converting browsers into buyers. That hands-on experience is exactly what I bring to every website and email campaign today.
Digital Marketing Consultancy
In 2017, life handed me my biggest project yet — motherhood.
So, naturally, I decided to take on another challenge at the same time: mastering digital marketing. I enrolled at the Chartered Institute of Marketing, studied my way through pregnancy cravings, and completed the course just a few months before baby Leo made his grand entrance.
I came out of it with more than a certificate — I gained powerful, data-driven marketing skills that now help my clients grow smarter, faster, and with far less guesswork.
Why “Digital Maman”?
Because businesses need nurturing too. While they may not keep you awake at 3am, helping them thrive requires the same essentials as raising little humans: thoughtful care, consistency, and smart guidance.
With over two decades of experience in sales, digital marketing, e-commerce, retail, design — and a deep background in fashion — I know how to help brands strengthen their online presence, increase revenue, and turn casual shoppers into loyal customers.
And just like any good maman, I’m here to support businesses of all sizes and budgets. Wherever you’re starting, I’m ready to help your digital growth flourish.