Case Studies

Digital Maman knows aiming high and achieving your targets (or going beyond) is what you want.
Below you'll find most recent case studies with my strategy and results.
 

Case Study #1 | bowns

bowns-digital-maman.jpg

bowns

Vogue's Top 100 Boutiques Out of London

In a nutshell

Now in its 23rd year and owned by Rosalind Bown, bowns is located in medieval premises in Magdalene Street, Cambridge. A unique one-stop-shop for beautiful gifts and wardrobe staples, over the years bowns has amassed a loyal clientele devoted to Rosalind's tasteful and carefully curated seasonal edit of chic casual wear and elegant occasion attire.

Brands

Vivienne Westwood, Paul Smith, MaxMara, Carven, Margaret Howell, Rupert Sanderson, Alex Monroe and more.

Situation

dated website based on Squarespace |  poor on-site SEO | limited data monitoring | low social media activity

Digital Maman's Solution

When I first started working on bowns' Squarespace-based e-commerce website, the set up was very restrictive - uploading additional products and allocating them to each category was limited, navigation was not optimised for user experience and there was no SEO in place.

To improve website performance and increase online and in-store conversions, I have:

 

  • migrated the shop to Shopify

  •  redesigned the website including navigation to enhance user experience and promote conversions

  • created an on-page SEO plan for the team at bowns

  •  rebranded email campaigns and integrated the EPS with Shopify  to measure conversions

  • created and set up automations to increase conversions

  • incorporated branded videos into email campaigns to achieve higher click-through rates and conversions

  • created Facebook and Instagram stores and recommended post scheduling

  • put emphasis on building digital presence on Instagram, with video posts made a priority.

Results

Since no YoY data is yet available, the comparison is based on last 90 days compared to the previous period. 

total-sales-digital-maman

Total Sales

↑ 33%

total-sales
online-visits

Average Order Value

↑ 24%

search-results-bowns

Sales from Search

↑ 72%

email-conversion

Email Conversion

↑ 72%

instagram

Online Store Sessions from
Instagram

↑ 94%

Case Study #2 | Izzi of Baslow

In a nutshell

Celebrating 35 years, Izzi of Baslow is an omni-channel ladies fashion independent, with its brick-and-mortar boutique nestled at the foot of the Chatsworth Estate in Baslow, Derbyshire near Sheffield. Owned by Isobel Bennett, the boutique offers high-end British and international designer brands for 24/7 chic. Izzi sells through her boutique, e-commerce website, Google, Facebook and Instagram shops.

Brands

Marc Cain, Luisa Cerano, Weekend by Max Mara, Paul Smith, Joseph Ribkoff, Mac Jeans, Wolford and more.

izzi-of-baslow.jpg

Izzi of Baslow
 

Peak District's

Fashion Destination for Designer Womenswear and Accessories

Situation

dated website based on Shopify | no SEO strategy | non-branded email marketing strategy  | limited data monitoring and reporting | poor social media strategy

Digital Maman's Solution

I first started working with Izzi of Baslow before the first UK lockdown in 2020.

After an initial website audit, I made a data-driven decision to redesign the website and instal new apps to improve functionality and enhance user experience. With poor branding, I have also given the website a new look to build a stronger brand awareness. These changes brought a 30% online revenue increase within 30 days (before the 1st lockdown). Subsequently, on-site SEO, including image optimisation, image alt-tagging and an organic use of keywords were implemented and the small marketing team at Izzi's have received clear guidance in terms of best on-page SEO practices. 

 

  •  I manage email marketing  strategy including design, content development for mobile-optimised weekly emails, segmentation, automation and data management

  • this year I migrated my client to Omnisend, which has substantially online and in-store sales

  •  I have recommended implementing a more pro-active and audience relevant social media content strategy and planning, and also monitoring for increased efficiency and effectiveness

  • I have also created a new Facebook ad campaigns strategy which has brought excellent results, please read more below 

Results
total-sales-digital-maman

Total Sales

↑ 267%

↑ 36% (online sales)

total-sales
online-visits

Average Order Value

↑ 28%

search-results-bowns

Sales from Search

↑ 39%

email-conversion

Email Conversion

↑ 45%

click-through-rate

Email Campaign Click Through Rate

up to 32% 

(10x higher than the industry average)

sales-from-facebook-digital-maman

Online Store
Sessions from Facebook

↑ 48%

instagram

Online Store Sessions from
Instagram

↑ 73%

sales-digital-maman

Sales from Social

↑ 385%

email-conversion

Facebook Ads Conversion

up to 68x ROI for an individual ad and 90x ROI for a campaign

online-store-sessions

Returning Customer Rate

↑ 61%