Meet Marta
CIM - CERTIFIED
EMAIL MARKETING AND E-COMMERCE SPECIALIST
Drawing on more than two decades of expertise within the SME sector and my role as a proprietor of a small business, I firmly advocate for a "nurturing approach" in establishing successful relations with my clients. Read my story below and discover how I can help you increase your digital presence and achieve your goals.
DESIGN, BUYING & FASHION RETAIL MANAGEMENT
EXPERIENCE
Before coming to the UK in 2004, I lived in Milan, Italy, studying and subsequently designing fashion. Eager to comprehend the complete fashion process, I sought out and secured an assistant position at the Dolce & Gabbana showroom. This role was a direct catalyst for pursuing a career in fashion buying. When my relatives in Cambridge presented an enticing opportunity to manage the rebranding of their SME enterprise in the fashion retail sector, I enthusiastically accepted the offer.
Within 2 years, I repositioned the brand as a core player in the independent retail sector resulting in a 15% revenue increase. I also led the store twice to the Drapers Finalist in UK Premium Independent Retailer category.
In 2016, amidst the challenging retail environment, I established and launched an e-commerce store on the Shopify platform. Specialising in premium fashion sourced responsibly, I took charge of overseeing all operational aspects. Determined to ensure its success, you would frequently find me exploring various marketing blogs, learning from from e-commerce experts.
E-COMMERCE
AND DIGITAL MARKETING
EXPERIENCE
In the first 6 months, I expanded the loyal customer base by 21% and achieved online revenue increase by 51% after one year.
When, in 2017 I discovered I was pregnant, I decided to invest in my passion for digital and enrolled for a Digital Marketing course at The Chartered Institute of Marketing. I completed it just a few months before my son Leo was born, armed in powerful digital marketing tools enabling me to provide data-driven services to my future clients.
DIGITAL
MARKETING
CONSULTANCY
-
Shopify, Wix or Squarespace shop setup
-
Setup of all required pages, collections and apps
-
Setup of payment methods and API integrations
-
Shopify theme customisation
-
Shopify migration from any other platform
-
Email marketing
-
E-commerce strategy and management
-
Social media strategy
-
Bespoke services
The inspiration behind the name Digital Maman stems from the nurturing aspect of motherhood. Much like humans, businesses require tender loving care to thrive and prosper.
Drawing upon my extensive background spanning over two decades in sales, digital marketing, e-commerce, retail, design, and, notably for my fashion clients, the fashion industry, I bring a wealth of expertise to the table. My knowledge is instrumental in assisting clients to boost sales and establish a robust digital presence, fostering repeat orders and customer loyalty.
I offer consultancy services to clients from all walks of life and with all budget levels.